Transmedia Storytelling

The 2011 edition of the MFRU focused on transmedia storytelling, exploring how narratives unfold across multiple media platforms and formats. The program examined the phenomenon’s dual nature—rooted both in mass entertainment and in artistic and research-driven expression—while also addressing its political implications, such as the role of social media in contemporary protests. The festival highlighted works that consciously employ multimedia and multiplatform storytelling, emphasizing critical, reflective, and innovative approaches that engage with the present moment. Rather than showcasing transmedia strategies driven by ideological or commercial agendas, MFRU provided a space for discourse on the artistic and conceptual significance of transmediality, advocating for a deeper understanding of the evolving media landscape.